As a pharmacist-founded brand, we bring together the power of science with the tenderness of a parent's love.
Ms Chai
Dual Licensed Pharmacist
"I carefully develop each product, utilising my pharmaceutical expertise to meet the unique needs of babies while prioritizing the well-being of both infants and their families."
Ms Fiona Gwee
Postnatal Expert, Certified in Postnatal Care (UK)
"Through my work with postpartum mothers, I've gained a deep understanding of the needs of both moms and newborns. This experience drives my commitment to creating safe, gentle products that protect delicate skin and give parents peace of mind."
Dr Lim ZK
Medical Doctor, Board Certified in Primary Care Dermatology
"Every day, I care for skin of all ages—from delicate baby skin to adult needs—giving me a deep understanding of what it takes to keep skin healthy and protected. I'm especially passionate about baby care, and I'm dedicated to creating safe, high-quality products that meet the unique needs of little ones and give parents peace of mind."
We don't just make promises, we prove them through testing
Elevating baby care with pharmaceutical expertise
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Pure Ingredients & Gentle Formulations
Choose only the safest and highest quality ingredients - free from harsh chemical, parabens and artificial additives
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Support Every Parents' Journey
We want parents to feel secured and reassured, knowing they are making the best choice for their baby's care
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We Test So You Can Trust
We don’t just claim safety — we prove it. Every product is tested to ensure it’s gentle, effective, and truly safe for your baby’s skin.
